BUSINESS COACHING + CONSULTING
When the vision is clear, strategy is easy.
Many people have great ideas, talents, skills and passion. Often the challenge is to figure out how to develop great ideas, talents, skills and passion into something that others want to spend their time, money and energy interacting with. I work closely with clients to help them fully develop their concept, product or service to it's greatest potential and profitability.
Anyone can come up with a business idea, but if it's overly complicated, doesn't fulfill a need, won't make money and won't support your lifestyle, it simply will not work. The concept development process focuses on turning your concept into a well-defined idea that is financially viable. This also includes defining your brand's mission, outlining your basic operations and what resources will be needed to support your concept on a daily basis. Concept development may also include gathering direct feedback from potential clients or customers. Once your concept has fully evolved into an executable and profitable idea, we can move to establishing a strategic plan to bring your vision to life.
BRANDING & DESIGN
Products are made in the factory, but brands are created in the mind.
- Water Landor
Impactful branding is an natural progression of a well-defined idea. As defined by branding guru Marty Neumeier, a brand is “a person’s perception of a product, service, experience, or organization". This definition may be surprising to some, as a brand is commonly thought of as a logo, website, product, social media, design, marketing, etc. These are all important tools to help express brand messaging, but in reality your brand isn't tangible. It has been said that your brand is what other people say about you when you’re not in the room. When your business consistently provides a wonderful, beautiful, unique client experience, that is your brand. Branding is creating the visuals, personality, values, processes and experiences that define your business.
Depending on the client, this may include:
-Designing logos and other brand elements
-Establishing brand guidelines
-Creating original marketing materials
-Social media marketing
-Email marketing
-Text marketing
-Design/build custom websites
-Design/build/manage online stores
-Commercial interior design
-Original photography
-Writing original content
-Copy editing
OPERATIONS + EXECUTION
A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.
-Michael Eisner
Your business operations and practices are what bring your brand to life. When successfully executed, they create the consistent experience your brand is promising to your customers. This includes practical day-to-day operations, as well as creating the essential blueprints for employee management and training, company culture, sales channels, inventory management, product development, client retention, and much, more. Your business operations and practices are what bring your brand to life. When successfully executed, they create the consistent experience your brand is promising to your customers. This includes practical day-to-day operations, as well as creating the essential blueprints for employee management and training, company culture, sales channels, inventory management, product development, client retention, and much more. My goal is to create systems that silently communicate to customers why they should be excited about your business.
Depending on the client, this may include:
-Commercial interior design + space planning
-Location design/build project management
-Managing third party services
-Creating policy and operations handbooks
-Creating employee handbooks
-Event and promotion planning
